@ jeffreyrbunch

Matt Mullenweg, WordPress founder - Wikimedia Commons image

I wanted put up a quick post to reflect on a recent round of inspiration that has hit me, thanks in large part to people in my industry, my geographic community, and circle of friends who are “killing it.”

I am so blessed to be surrounded by such positive and inspiring entrepreneurs in my life (a few examples):

- Kent J. Lewis (@kentjlewis), owner of Anvil Media and Formic Media – SEO/SEM and social media marketing

- Steve Woodward (@nozzlsteve), CEO of Nozzl Media – real-time Web data streams;

- Orest Pilskalns, Founder & CEO of Geomonkey Inc. – social and geolocation mapping (@Streetbrew); and

- Ryan Buchanan (@ryanbuch), Founder & CEO of eROI (@eroi) – e-mail, digital marketing.

These are just some of the sources for my inspiration; others come from professional relationships with top-tier vendors, colleagues in my industry, as well as innovative people in the public sector and private businesses of all sizes.

I plan to highlight some of these individuals over the next few posts and a pattern will hopefully emerge: Sincere, smart, passionate, hard-working people are doggedly pursuing their goals until they succeed while staying true to their core values. They come from all walks of life and from all levels of organizations.

Yet what I’ve found is that all of us trying to make a difference – for ourselves, for the benefit of our organizations, or both – need to stay connected to each other and encourage each other. It’s not easy to stay on the path of innovation and leadership; all the more reason why those of us who have chosen that way need to stick together.

This post wouldn’t be possible without the incredible idea (and execution) of Matt Mullenweg (@photoMatt), founder of WordPress and the creator of the awesome anti-spam tool akismet. I had the pleasure of meeting Matt last year at WordCamp Portland and the pre-conference Beer & Blog event (post here). He has changed Web publishing indelibly, for the better.

On the day of another notable Beer and Blog event (Old Spice ad campaign gurus Wieden+Kennedy are hosting), I can only hope to do my part to inspire others in the same way they have done it for me.

This is a post without all the answers about how to “save journalism.” There are no right ones. There are lots of relative truths.

Legacy media executives would tell you journalism-for-profit needs to be saved for people like them to continue to employ the teams of journalists who fill an important role in our society.

Independent and freelance journalists, many of them former newspaper standouts, would tell you there is a need to create a network of content producers which can distribute their work.

Entrepreneurial journalists, who run the gamut in age and experience, would tell you there is a need for scalable solutions (and revenue streams) for their new-idea products.

Citizen journalists, who seem to embrace or shun the title “blogger,” would tell you they want an outlet for the unique set of skills they possess and to be acknowledged for those qualities.

In my home media market of the Portland, Oregon DMA, cooperative groups of these stakeholders are discussing ways to save (or not) “journalism,” either as a business, a noble calling, a civic institution, or all of the foregoing.  They are looking for the answer(s) for the problem: journalism-as-we-knew-it is dead due to societal changes which have fractured markets.

All true.  All false.  It’s not that simple; neither the problem nor the solution(s). There is no one-size-fits-all for a new journalism model.  Each of the above groups of “journalists” are answering to the same calling, but are dependent on different outcomes for their situations.  Publishers have payrolls to meet; journalists (independent or not) have mortgages to pay; entrepreneurs need to show a return on investment; citizen journalists have day jobs to hold down.

Where is all this headed for each of these diverse stakeholders? Who knows?  But we do know it won’t be down one path. My friend, Nozzl Media CEO Steve Woodward, calls it “The Futures – Plural – of Journalism.” My colleague, Carol Doane, points out “Building a new model may require listening.”  There have been dozens of insightful blog posts and tweets in the wake of a gathering called We Make the Media (twitter #wmtm).”  It follows in the footsteps of Digital Journalism Camp Portland, and dozens of other gatherings around the nation. Other ideas are the droning buzz of recovering journalists throughout the Internet.

We are all talking about it, but it just needs to get done (step-by-step over a course which isn’t marked and may take some turns).  Action is the aim of the Portland group and of some less visible (but just as important) industry revenue initiatives.  All the while, technology empowers new waves of “publishers” who will also be part of the new and multifaceted state of journalism.

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Here is a link to my Vimeo video channel, which includes videos from Portland’s Digital Journalism Camp and the Social Media Club of Portland.  One of the videos, due to account bandwith limitations, had to be uploaded to my other Vimeo account. All of the videos had previously been linked on my posterous platform for this site, now powered by WordPress.

Digital Journalism Camp, Portland – “Square Peg, Wrong Hole”

by jeffrey bunch 1 month ago
A panel discusses the challenges of online news content at the Digital Journalism Camp (@journopdx #journopdx) in August 2009 at Portland, Ore. “Square Peg, Wrong Hole, Why Your News Product Doesn’t Meet Consumers’ Needs.” Panelists; Carolynn Duncan, Founder, PortlandTen; Steve Woodward, CEO, Nozzl Media.