@ jeffreyrbunch » social media

Pinterest is proof this is the Year of Content

jeffreyrbunch — Thu, 09 Feb 2012 04:35:41 +0000

Stepping back from the superficial appeal of Pinterest reveals what is all about: content in context. Continue reading →

Components of digital strategy diverse, personalized

jeffreyrbunch — Wed, 22 Jun 2011 16:43:12 +0000

In today's e-business climate, you also need to be where your audience spends time and push information to them. This strategy can work for both B2B and B2C businesses, but the tactics vary for each. Continue reading →

Social:IRL Social Business Summit with Jeremiah Owyang quite the event (updated: video, audio)

jeffreyrbunch — Tue, 26 Apr 2011 22:04:45 +0000

Jeremiah Owyang I recently atttended the Social:IRL Social Business Summit with Jeremiah Owyang (@jowyang) in Kansas City, Mo. The summit was the brainchild of Ben A. Smith (@benasmith), owner of the Social:IRL consulting firm in nearby Lawrence, Kan. The event … Continue reading →

A magical spring: SXSWi, Innotech Oregon, Social Business Summit, WebVisions, DIgital Journalism Camp, #140ConfNW

jeffreyrbunch — Mon, 11 Apr 2011 14:43:17 +0000

Spring has definitely been a season of rebirth for me, both personally and professionally, and the journey is just beginning. A month ago today, I was in the midst of my first South by Southwest Interactive (see previous posts). The … Continue reading →

My South by Southwest Interactive wish: Journalism, social media join as allies

jeffreyrbunch — Fri, 25 Mar 2011 13:41:10 +0000

As a long-time journalist and social media practitioner, I was disappointed journalism and social media didn’t intersect more at South by Southwest Interactive. Continue reading →

‘Forrest Gump’ moments convince: Stick with the smart folks when it comes to Web, digital strategy

jeffreyrbunch — Thu, 24 Mar 2011 21:39:51 +0000

The past couple of years has seen me experience an amazing string of "Forrest Gump" moments; ones similar to Gump's fictional power meetings. During that time, I have met Jeremiah, Gary, Doc, Don (and many others) who have shaped my views of digital strategy. Those moments have convinced me to stick with the smart folks. They've proven to the non-believers that digital platforms (especially mobile and social media) are here to stay in everyone's lives. Businesses must adapt or perish. Continue reading →

South by Southwest Interactive the beginning of a new journey

jeffreyrbunch — Tue, 15 Mar 2011 10:01:50 +0000

AUSTIN, Texas - Wow! What more can be said by a first-timer at South by Southwest Interactive? Nothing else by me.

You have blown me away, #sxswi: from skeptic to fanatic in a matter of days. I was clueless about the mojo of this event. Perfect? No. Amazing? Yes! Continue reading →

Digital is everywhere and the implications are endless for “media” as we enter 2011

jeffreyrbunch — Sun, 28 Nov 2010 14:15:36 +0000

Technology now gives us choices in our media consumption. Yet, in 2010, some legacy executives are still waging the battle of "us (journalists) vs. them (bloggers)." It's time to shed pejorative labels and move the discussion forward. Continue reading →

BarCamp Portland (@barcampportland #bcp4) once again inspires cross-discipline discussions, camaraderie

jeffreyrbunch — Sun, 24 Oct 2010 12:09:53 +0000

The wiki spirit was alive and well at @BarCampPortland this weekend in Portland, Oregon. As a BarCamp sophomore, it was exhilarating to network with an eclectic mix of progressive minds of all walks, ages, and disciplines. #bcp4 Continue reading →

There are paths laid out for journalism, publishing companies to survive and thrive in a digital world

jeffreyrbunch — Mon, 30 Aug 2010 15:31:05 +0000

In geographically diverse markets of all shapes and sizes, publishing companies are pushing innovation on both the content and revenue fronts. Their efforts are paying off with returns on investment that (in some cases) are well into seven figures of new revenue. That's impressive when one considers the relatively small size of some of those markets. The new game is about audience and revenue development of all kinds: It's about print readers and online viewers; display ads in print and online; on-site and Web search; and interactive online and mobile products that deliver relevant information to customers where they spend time (especially on mobile and social media). It's about niche content and niche revenues, the sum of which will equal a new, sustainable model for digital publishing. Continue reading →

Inside Intel’s Social Media efforts, new Interactive Facebook Directory

jeffreyrbunch — Fri, 12 Feb 2010 16:12:28 +0000

I recently had the pleasure of chatting with Intel’s Ekaterina Walter (@ekaterinawalter), Social Media Strategist, about the company’s social media strategy, including its Intel on Facebook presence. Intel generated quite the buzz last month at the Consumer Electronics Show (CES … Continue reading →

New links for Vimeo videos: Digitial Journalism Camp Portland and Social Media Club of Portland

jeffreyrbunch — Thu, 17 Sep 2009 10:47:41 +0000

Here is a link to my Vimeo video channel, which includes videos from Portland’s Digital Journalism Camp and the Social Media Club of Portland. One of the videos, due to account bandwith limitations, had to be uploaded to my other … Continue reading →