There are paths laid out for journalism, publishing companies to survive and thrive in a digital world
In geographically diverse markets of all shapes and sizes, publishing companies are pushing innovation on both the content and revenue fronts. Their efforts are paying off with returns on investment that (in some cases) are well into seven figures of new revenue. That’s impressive when one considers the relatively small size of some of those markets. The new game is about audience and revenue development of all kinds: It’s about print readers and online viewers; display ads in print and online; on-site and Web search; and interactive online and mobile products that deliver relevant information to customers where they spend time (especially on mobile and social media). It’s about niche content and niche revenues, the sum of which will equal a new, sustainable model for digital publishing. Continue reading
