Innotech eMarketing Summit, SoMe Awards must-attend events

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Greetings, fellow social media marketers of Portlandia!

Innotech LogoAre you already attending Innotech Oregon’s eMarketing Summit and the upcoming SoMe Awards? If not, you need to be in the Oregon Convention Center this Thursday. I also have a discount code for these two great events that makes it an unbelievable deal.

The eMarketing Summit is this Thursday, May 2, at the Oregon Convention Center. The SoMe Awards are May 16 at the Fez Ballroom in downtown Portland. How can you be at both of these events for one ridiculously low price?

Visit www.emarketingsummit.com for information and registration. During registration use EMS89GRP in the discount code and the already low price of $109 for admission to both events is reduced to only $89. This includes one full day of presentations, luncheon presentation, InnoTech Conference, expo & admission to the SoMe (Social Media) Awards. There is no greater value in the social media world.

Here are all the details about the 10th annual eMarketing Summit. It brings together over 150 marketing & business professionals. I will be leading a panel on social listening.

Agenda at a Glance:

What Are They Saying About You? – Social Listening Engagement and Strategies
Google Penguins & Pandas – What Are They?
The Rise of Content Marketing: Effective Curated Content Across B2C And B2B
YouTube Awesome-No Camera, Content, Or Audience? No Problem!

–What is Working Now: Online and Offline Marketing to Extend Your Reach

–Measuring What Matters in Social Media

–Mobile Marketing & Customer Retention: Never Miss the Moment of Opportunity

–Think Tank: Next Gen Social

–5 Must-use Google Analytics Reports and Tools

The SoMe Awards – The Social Media Awards – happen on May 16 at the Fez Ballroom. Hosted by Social Media Club of Portland, SEMpdx, TMMpdx, and InnoTech. It honors the best social media digital campaigns and is always a fun and wonderful networking event.

What are you waiting for? Get registered now and don’t look back. See you on Thursday!

Posted in Current Events, Digital Strategy, Marketing, Social Business | Tagged eMarketing Summit, Innotech, Innotech Oregon, portland, social media, SoMe Awards | Comments Off

Awesomeness ahead: Jason Falls’ Explore Portland

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Are you ready for Awesomeness? Then get signed up for Jason Falls’ Explore Portland event Nov. 15-16.

Jason-Falls-Explore-Portland
Jason-Falls-Explore-Portland

The nationwide tour is making a victory lap around the United States and will be touching down in the Rose City in less than 10 days. Falls is bringing an all-star cast to town with him in what will be a top-tier digital marketing event.

Where else, in one sitting, can you feast on a full serving of best practices delivered by some of social media’s top national luminaries?

As Jason asked in a recent blog post, “What’s in it for you? How about Unmarketing himself Scott StrattenJay Baer? Edison Research’s Tom Webster? SME Digital’s Nichole KellySmart Business Social Businessauthor Michael Brito? His Edelman Digital colleague and mobile marketing expert Tim HaydenTamsen Webster from allen+gerritsen?”

I asked Falls about his vision behind the Explore tour and what the tour has been delivering for conference attendees.

“We decided to take Explore on the road in 2012 for two primary reasons,” said Falls. “First, we felt like there were a number of great cities that were underserved by what I would call ‘national social media events’ and it was relatively easy for me to tap into my network of friends to find 10-15 national type speakers to do these events with me. Instead of one guy or gal coming in for one night, we thought we could put together a 2-3 day event that would really give a local or regional audience some good ideas to help their business.”

Falls also said he saw an opportunity in the events space to hold a different type of conference, one with a unique point of view.

“Most social and digital marketing conferences are either so 101 and basic that marketing decision-makers are bored at them or they’re nothing but sales pitches for their sponsors,” said Falls. “We have a hard and fast rule – If we put you on stage, you’re there to deliver value. If you pitch your product or service, we don’t put you on stage. And we don’t put very many of our sponsors on stage in the first place. I personally curate the speakers and content to make sure we’re delivering optimal value. ”

Having attended conferences where Jason presented, I’ve found his knowledge and entertaining delivery are reason enough to justify attending an event such as Explore Portland. However, you won’t see so many national thought leaders at one venue this side of South by Southwest. When you put it all together, “awesomeness” is clearly ahead.

Every stop on the tour has drawn capacity crowds, so see the full schedule and get your tickets on the event website. The Social Media Club of Portland, which is hosting a kickoff event the night before the conference, is offering a $200 discount off the full price. Just enter the code:  SMCPDXVIP when you purchase your two-day pass to Explore Portland! If you get a ticket to the Explore Portland conference, you’ll get in free to the Nov. 14 kickoff event.

explore-portland-logo
explore-portland-logo
Posted in Current Events, Digital Strategy, Entrepreneurship, Social Business | Tagged Explore Portland, Jason Falls, Jay Baer, Michael Brito, Nichole Kelly, Scott Stratten, Social Media Club, Tamsen Webster, Tim Hayden, Tom Webster | Comments Off

Whatever your calling is in life, Just Do It!

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Many of us are often told we are too idealistic. We are told our plans are great fantasies. Many times we listen to those folks and continue plowing through our expected lives.

Then there are those among us who don’t listen and defy those perceptions; they are the dreamers.  I am blessed to have met so many of you over the past few years.

Nike Logo By Carolyn Davidson [Public domain], via Wikimedia Commons
Nike Logo By Carolyn Davidson [Public domain], via Wikimedia Commons
Five years ago today, I moved to Portland, Oregon – the poster child of cities where dreamers defy the odds and make things happen. The city’s slogan is “Keep Portland weird.”

It is a city where great ideas are brought to life every day. Wieden+Kennedy, the iconic ad agency for Nike and dozens of other brands, invented the slogan “Just Do It” here. Nike continues to live out its corporate mantra here.

While the phrase coined by Dan Wieden has sold millions of shoes and launched billions in dollars of apparel sales, those three words are a philosophy of life. It’s simple: Just. Do. It. Whatever your calling is in life.

Over the past five years, I have met dozens of people who are living their dreams and empowering others to believe in theirs. They are generous mentors who remind us that anything is possible; that greatness is in all of us.

I am thankful for all of the friends I have made along the way over the past five years. You have helped me on my journey, allowing me and others to see the potential that lies within us. Just a few of you are:

  • Jeff Pulver, founder of the 140 Conference, who brought his roadshow to Vancouver, Washington and allowed me to lead a panel. He continues to take the event all over the world.
  • Ben Smith, founder of Social:IRL, who gave me the opportunity to live blog a workshop with Jeremiah Owyang. He gives back so much to his field every day.
  • Bryan Rhoads, of Intel’s Social Media team, and his colleagues who have shared so much with me and our digital community. They show that great work can be done by outstanding people.
  • Ward Cunningham, creator of the wiki, with whom I’ve shared several conversations that have left a great impact on how I view technology. Ward shows us originality and innovation are a lifestyle.
  • Terry Starbucker St. Marie and Liz Strauss, co-founders of SOBCon, who have had a profound influence on me by all that they do. They continue to share their time and wisdom with so many of us.

All of them are dreamers living out their calling. More importantly, they unselfishly share their personal stories, listen to ours, and encourage us.

When we engage people of their caliber, their examples show us what is possible and pushes us through the doubt and into action. Since they have accomplished great things that will leave a legacy, we see we can do the same. So, for all of them, “Just Do It!”

Posted in Social Business, social media | Tagged #140conf, 140 Conference, Ben Smith, Bryan Rhoads, Jeff Pulver, Jeremiah Owyang, Liz Straus, SOBCon, social:IRL, Terry Starbucker, wieden + kennedy | Comments Off